HIGHLIGHTS
- who: Food values et al. from the Universidad de Castilla- La Mancha, Spain have published the article: Food Values and the Spanish Consumer: Evidences Obtained in Different Segments, in the Journal: (JOURNAL)
- what: In this vein this work makes two contributions: first the authors offer a brief review of the relevant literature that highlights how consumers' fundamental interest has shifted from attributes to values; second the authors empirically analyze how consumers currently assess said To accomplish the second aim the authors gathered survey data among 708 Spanish consumers in April 2017 and analyzed the results . . .
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