HIGHLIGHTS
- who: AIRCC from the Sampling and data collection Data was collected in the Fall, from , undergraduate and graduate students at Marmara University and Istanbul Commerce University with convenience samplingBased on previous related researchs, young adults use technological mediums such as blogs/vlogs heavily (Huang et_al [08] have published the article: Format guide for AIRCC, in the Journal: (JOURNAL)
- what: As vlogs have become an important tool for interactive communication the purpose of this paper is to understand the relationship between vloggers'characteristics trust word of mouth and intention of online shopping. Consumers search for product . . .
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