HIGHLIGHTS
- who: TYPE et al. from the Ningbo University, China have published the paper: Formation mechanism of the quarantine hotel booking intention of potential consumers, in the Journal: (JOURNAL)
- what: Although the factors affecting hotel consumers` reservation intention have been extensively investigated, few studies focused on how undertaking CSRs such as serving as quarantine hotels in a major crisis affects potential consumers` reservation intention. To fill the research gap, this research focuses on whether potential consumers regard the operation as a quarantine facility as a CSR behavior of QH and how CSR affects their BI after . . .
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