HIGHLIGHTS
- who: Santiago Urio and colleagues from the Department, Universidad Pontificia Comillas, Madrid, Spain have published the research work: From Behavioral Strategy to Emotional Strategy: It Is Time to Use Emotions as a Competitive Advantage, in the Journal: (JOURNAL)
- what: In this study, the main proposals of two research areas are reviewed: the behavioral strategy that introduces the impact of cognitive biases in strategic management and the studies on the impact of emotions on the needs and motivations of business stakeholders and the efforts of companies to satisfy them. The research has been divided according to . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.