From bread we build community: entrepreneurial leadership and the co-creation of local food businesses and systems

HIGHLIGHTS

• who: Matthew M. Mars from the The University of Arizona have published the paper: From Bread We Build Community: Entrepreneurial Leadership and the Co-Creation of Local Food Businesses and Systems, in the Journal: (JOURNAL) of August/26,/2014
• what: I selected the Southern Arizona CSB as the focus of this single case study for three reasons, each of which is linked to the conceptual principles of entrepreneurial leadership and/or consumer co-creation.
• future: Research that examines the impact of customer co-creation on local food businesses identities and systems is needed . . .
  

   

  

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