From crisis to opportunity: innovation strategies for business survival and growth in msmes post covid-19 – a case study of tent rental in semarang

HIGHLIGHTS

• What: This study examines how Micro Small and Medium Enterprises (MSMEs) adapted to the post-COVID-19 landscape to boost sales and ensure continuity focusing on Persewaan Tenda dan Alat Pesta Al-Hadi a tent and party equipment rental in Indonesia.
• Who: IJCSRR @2020 Impact Factor: 5.654 from the Faculty of Social and Political Sciences, Universitas Diponegoro, Indonesia have published the article: International Journal of Current Science Research and Review, in the Journal: (JOURNAL) of 12/Dec/2024
• How: Using a descriptive qualitative case study approach the research highlights key strategies that . . .
  

   

  

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