From cross-linguistic to intersectional corpus-assisted discourse studies

HIGHLIGHTS

• What: Similarly, the work of Kelly-Holmes has highlighted the role of multilingualism in advertising, where borrowed words, phrases, and even accents are used to connote cultural stereotypes. While some scholars contend that intersectionality should be reserved exclusively for the study of multiple marginalizations, rather than any nexus of identities, intersectionality has been found to be useful well beyond the original focus on race and gender (Kitis et_al, 2018, p 152; Nash, 2008). As Levon has argued: ‘If it is the goal of the research to understand how social forces inform and constrain observed practice, then it . . .
  

   

  

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