HIGHLIGHTS
- What: This study examines the effect of performance expectancy effort expectancy and perceived trust on the acceptance of mobile commerce through intention. The following are the research questions that are used to assess the objectives: First, what is the impact of perceived trust, effort expectancy, and performance expectancy on consumers` intents to accept m-commerce services. By giving government regulatory bodies better insight into mobile commerce activities and the factors influencing its acceptance, this study has important policy implications. Based on the literature, the authors propose the following hypothesis: H1: Performance expectancy has a positive impact on . . .

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