From experience to memory: on the robustness of the peak-and-end-rule for complex, heterogeneous experiences

HIGHLIGHTS

• who: Wim Strijbosch from the Academy for Leisure, Breda University of Applied Sciences, Breda, Academy for Tourism, Breda University Academy of Sciences, China have published the research: From Experience to Memory: On the Robustness of the Peak-and-End-Rule for Complex, Heterogeneous Experiences, in the Journal: (JOURNAL)
• what: The authors address this issue by assessing the predictive power of the PE-rule in a virtual reality (VR) experience, since VR has been proposed as an excellent way to combine acceptable levels of ecological validity with rigorous experimental control in lab environments (Diemer et_al, 2015 . . .
  

   

  

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