From seller to broker: when and how issue sellers engage with external stakeholders to sell issues inside organizations

HIGHLIGHTS

• What: In this stage, the authors focused on increasing the understanding of how CSR managers engage with NGOs for internal change purposes, how they manage the influence that NGOs exert on organizations, and how this influences internal issue support. The study demonstrates that issue sellers also repackage issues raised by external stakeholders to make them more compatible with internal buyers` interests. Boundary conditions and future research the research has certain boundary conditions that emerged due to its qualitative nature and its specific focus. This includes expanding the model to other contexts beyond CSR, such as debates on . . .
  

   

  

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