From zoomers to geezerade: representations of the aging body in ageist and consumerist society

HIGHLIGHTS

  • who: Jacqueline Low and Suzanne Dupuis-Blanchard from the Department of Sociology, University of New Brunswick, Fredericton, New Brunswick, E B , Canada have published the Article: From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society, in the Journal: Societies 2013, 3, 52-65 of 31/08/2012
  • what: The authors examine images of the bodies of seniors in the advertising campaigns promoting a product called Geezerade sold in Circle K convenience stores in the Atlantic provinces of Canada in the summer of 2011. Likewise, the analysis is aimed at the . . .

     

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