HIGHLIGHTS
- who: Daniel Belanche from the Faculty of Economy and Business, University of Zaragoza, Gran Vía, Zaragoza, Spain have published the Article: Frontline robots in tourism and hospitality: service enhancement or cost reduction?, in the Journal: (JOURNAL)
- what: Based on attribution theory this research explores how customers' attributions about the firm motivations to implement service robots (i.e. cost reduction and service enhancement) are affecting customers' intentions to use and recommend this innovation. This research provides practitioners with empirical evidence and guidance about the introduction of service robots and its relational implications in hospitality and . . .
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