Global communication of chinese culture in the digital era: internal motivation and external challenges

HIGHLIGHTS

  • who: Yuanchu Dai from the School of Journalism and Communication, Shandong University, Jinan, China have published the research work: Global communication of Chinese culture in the digital era: internal motivation and external challenges, in the Journal: (JOURNAL)
  • what: The research shows that the existence of hegemony and unilateralism in Western countries and the incomplete of China`s system have restricted the global of culture. Although this study has its limits, it nevertheless highlights the importance of participation in the tide promoting cultural globalization and diversified development as an initial exploration from the macro perspective of . . .

     

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