HIGHLIGHTS
- who: Xiuting Wang and collaborators from the Business School, Shandong Jianzhu University, Jinan, China have published the Article: Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups, in the Journal: (JOURNAL) of 21/01/2022
- what: This study has extended the theory of planned behavior (TPB) model by including moral norms university initiatives environmental concerns and moral norms. The authors propose the following hypothesis: Hypothesis 2 (H2). The research highlighted the importance of moral norms as a motivational construct in the TPB model . The results of . . .
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