HIGHLIGHTS
- who: Muhammad Ussama Majeed and colleagues from the Department of Management Sciences, National University of Modern Languages, Campus have published the research: Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment, in the Journal: Sustainability 2022, 11703 of /2022/
- what: This study analyses a model that incorporates marketing techniques based the responses of 450 people to a survey. The paper investigates the moderating effect of and customer views the environment the link between marketing and intentions. The findings of this study show . . .
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