HIGHLIGHTS
SUMMARY
Green marketing concepts: main ideas, principles and stages of formation 1979-1980 characterized by a rise in public interest in environmental issues. As a logical continuation of social and ethical marketing, which refers to the shift in advertising from the product and its manufacturer to meeting the needs of the buyer, ethics and social benefits, in 1980-1990. a new type of marketing is emerging and gaining momentum - ecological, referred to in the scientific literature as "green". Increasingly, publications appear in the media about environmentally friendly production technologies, environmentally friendly products, eco-construction and . . .
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