Green marketing: drivers in the process of buying green products—the role of green satisfaction, green trust, green wom and green perceived value

HIGHLIGHTS

• who: Jose Antonio Romu00e1n-Augusto and colleagues from the Communications Faculty, Universidad Peruana de Ciencias Aplicadas (UPC), Lima, Peru have published the article: Green Marketing: Drivers in the Process of Buying Green Productsu2014The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value, in the Journal: Sustainability 2022, 14, x FOR PEER REVIEW of /2022/
• what: The Article shows the importance of for companies in achieving purchase intention and is also an important variable as it is the trigger for the process that leads to purchase intention. This study aims to examine the . . .
  

   

  

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