Green product types modulate green consumption in the gain and loss framings: an event-related potential study

HIGHLIGHTS

• who: Guanfei Zhang et al. from the Department of Psychology, School of Education Science, Hunan Normal University, Changsha, China have published the Article: Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study, in the Journal: (JOURNAL)
• what: At the same time, the authors found that these studies focused on measuring consumers' green purchase intention or attitude, but, as mentioned above , there is a gap between intention and behavior, and, more importantly, research should focus on actual green purchase behavior. The authors propose the following hypotheses: Hypotheses 1a . . .
  

   

  

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