HIGHLIGHTS
- What: The combination of consumer psychology and big data analytics reshapes how companies handle customer behavior.
- Who: Jaanvi Bakshi from the Student Vellore Institute of Technology, Vellore , Student Amity University have published the article: International Journal for Multidisciplinary Research (IJFMR), in the Journal: (JOURNAL)
SUMMARY
Businesses are using intensely generated databases to identify patterns, preferences, and triggers aiding decision-making instead of depending on traditional ways and investigations solely on the basis of hypothesis. This essential and noticeable change is a result of the remarkable quantity, speed, and variety of information . . .
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