HIGHLIGHTS
- who: Anna H. Balleyer from the Department of Marketing, University of Groningen, Groningen, Netherlands at Urbana-Champaign, United States have published the paper: Hedonic Consumption in Times of Stress: Reaping the Emotional Benefits Without the Self-Regulatory Cost, in the Journal: (JOURNAL)
- what: To answer these questions, the authors investigate in two experiments how the exposure of hedonic consumption affects self-regulation under moderately stressful conditions and whether high or low chronic self-control predicts hedonic consumption under moderately stressful conditions. This paper explored the consequences and determinants of hedonic consumption under moderate stress to . . .
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