HIGHLIGHTS
SUMMARY
This model allows describing three phenomena, "monopolistic competition", the criterium of "buy and close down" profitable and non-differentiating innovation: "Monopolistic competition". For Christensen, there is innovation in a sector when the new products are so attractive to the consumers that all buy (that is to say: any consumer buys a product, choosing one brand of another). A criterium for saturated markets, the "buy and close down" profitable. The authors propose this criterium: the "buy and close down" is profitable. Suppose Ei buys Ej, the "buy and close down" being profitable. The criterium of . . .
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