Heuristic pricing rules not requiring knowledge of the price response function

HIGHLIGHTS

• who: Daniel Gahler from the University of Glasgow, QQ Glasgow, Scotland University of Regensburg, Universitätsstrasse, Regensburg, Germany have published the article: Heuristic pricing rules not requiring knowledge of the price response function, in the Journal: (JOURNAL)
• what: The authors investigate eleven pricing rules that do not require that a decision maker knows the price response function and its parameters. In the conclusion the authors discuss how heuristic pricing rules may be extended to deal with product line pricing additional marketing variables (e_g advertising sales promotion and sales force) and a duopolistic market situation. The . . .
  

   

  

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