HIGHLIGHTS
- who: Eujin Park from the Yonsei University, Seoul, Korea have published the article: How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program, in the Journal: (JOURNAL)
- what: This research investigates the difference between the increasing and diminishing effects of points accumulation of a reward program. In the study by Ross and Simonson , a scenario is used where monetary incentives are provided for various exercises. In this analysis, each of the three types of reward programs (A, B, C) was studied separately, and then those results are compared to . . .
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