How do bank customers’ perceptions of csr influence marketing outcomes: their trust, identification, and commitment?

HIGHLIGHTS

• who: Mobin Fatma and Imran Khan from the Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia have published the research work: How Do Bank Customersu2019 Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?, in the Journal: Sustainability 2023, 15, 6000. of /2023/
• what: The authors of this study aimed to evaluate the links between corporate social responsibility (CSR) activities and to measure the impact of consumer perceptions of CSR initiatives on these three marketing (trust and A structured questionnaire was administered to 341 bank clients as part . . .
  

   

  

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