How do corporate social responsibility engagements drive consumer-company identification in singapore?

HIGHLIGHTS

• who: Adrian T. H. Kuah and colleagues from the Cook University Australia, Sims, have published the Article: How Do Corporate Social Responsibility Engagements Drive Consumer-Company Identification in Singapore?, in the Journal: Sustainability 2022, 14, 6080. of /2022/
• what: By drawing on three fundamental consumer values as moderators the first aim was to discover a company`s CSR engagement influences consumer-company identification (CCI) and consumers` purchase intention for its products and services. Drawing on stakeholder theory and social identity theory, the authors examine how consumers with different values formulate CCI with a company that . . .
  

   

  

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