HIGHLIGHTS
- who: Shu Wang from the School of Management and, Business, Zhejiang Gongshang University, Hangzhou, China, Modern Business Research have published the Article: How Do Review Party`s Identity Cues Influence Consumers` Online Review Adoption Intention?, in the Journal: (JOURNAL)
- what: According to the actual needs of the research, the authors tailored the standard SAM questionnaire, considering the two aspects of valence and arousal, as shown in Figure 2. Reproducing real-life product reviews in the experiment can be distracting as the study focuses on the review party`s identity cues. During the experiment, subjects were . . .
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