How does corporate reputation affect innovative performance?

HIGHLIGHTS

  • who: How Does Corporate Reputation and colleagues from the Department of Finance, Ling Tung University, Taiwan, ROC. have published the research: How Does Corporate Reputation Affect Innovative Performance?, in the Journal: (JOURNAL)
  • what: 6, No 12; 2013 This study has attempted to incorporate human and social capital into the research of corporate reputation, thereby increasing the understanding of how variations in innovation performance arise. More specifically, rather than focusing on corporate reputation, this work proposes and tests a framework that integrate, theoretical developments from the literatures of human and social capital (Sammarra and amp; Biggiero . . .

     

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