How does goal framing effect in fl uence household low-carbon behavior: the roles of environmental self-ef fi cacy and global – local identity

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SUMMARY

Scientists have a general consensus that global warming will result in serious consequences such as reduced food production, frequent extreme weather, and epidemic diseases (Mcmichael et_al, 2006; Altizer et_al, 2013; Springmann et_al, 2016). Household carbon emission accounts for more than 50% of global carbon emissions (Druckman and Jackson, 2016; Jiang et_al, 2020), especially in developing countries, and the proportion of household carbon emission is increasing year by year with the improvement of living conditions (Zhang et_al, 2015; Du et_al, 2021). With the proliferation of research on the framing effect, extant research has introduced the . . .

 



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