How does personality trait affect online financial service use of college students in china?

HIGHLIGHTS

  • who: Xiaofeng Zheng and Qinqin Li from the information technology, online financial service, materialism, attitude, college student, ChinaSchool of Business, Nanjing Normal University, Nanjing, China, Zhejiang Development and Planning Institute, Hangzhou have published the paper: How Does Personality Trait Affect Online Financial Service Use of College Students in China?, in the Journal: (JOURNAL)
  • what: The analysis showed that R2 -values of dependent variables range from 0.30 to 0.62, accounting for a considerable proportion of the variance in the research model. is that college students may have insufficient risk recognition or limited risk knowledge . . .

     

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