How k-pop influences c-pops market positioning: a case on snh48

HIGHLIGHTS

• What: This study investigates the of through detailed study of the Chinese idol group Initially modeled after the Japanese group AKB48 later transitioned to K-POP-inspired approach. By analyzing SNH48`s shift from to this research explores the externalization business model employed by Chinese entertainment companies. This research discusses the way Korean pop(K-POP) idol groups influenced Chinese pop(C-POP) idol groups` market positioning, based on the case of the band SNH48. In this research, the case of SNH48 is studied based on the externalization entry-mode theory to explain how entertainment corporations from . . .
  

   

  

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