How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions

HIGHLIGHTS

SUMMARY

In turn, the impacts of message and company trust, information processing, risk judgment, and attitude toward the genetic test on DTC genetic test purchase intentions were examined. The following hypothesis was proposed: Message appeals and prior use influence processing, perceptions, trust, attitudes, and genetic test purchase H3: Prior use of a genetic test will positively predict (a) trust in the message, (b) trust in the company, (c) information processing, (d) risk judgment, and_(e) attitude toward genetic testing. Among those who used a genetic test prior to the experiment, the inclusion Message appeals and . . .

 



If you want to have access to all the content you need to log in!

Thanks :)

Username or Email

Password

Remember me

Lost your password?

If you don't have an account, you can create one here.