How natural are the “natural” materials? proposal for a quali-quantitative measurement index of naturalness in the environmental sustainability context

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SUMMARY

    In fact, producers frequently adopt this definition to qualify their products as more appealing and closer to Nature, for a mere marketing purpose, also adopting other terms considered as synonyms, such as natural materials. In the wide world of environmentally sustainable materials, characterised by various explanations, definitions, and categorizations, this paper investigates the "natural" materials family observed in the material libraries. The diffusion of sustainable products, or products tending towards environmental sustainability, has led to a great effort by producers and researchers to develop innovative materials or solutions strictly connected to natural resources or . . .

     

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