HIGHLIGHTS
- who: Andreas Fu00fcrst from the Friedrich-Alexander University Erlangen-Nu00fcrnberg, Lange Gasse, Nuremberg, Germany have published the article: How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness, in the Journal: (JOURNAL)
- what: Using a state-of-practice market analysis of existing products for two product categories (smart home systems and smartphones) and four experiments, the authors examine whether and how these dimensions affect consumer attitudes (expected product capability and usability) and, in turn, purchase intention, both separately and in conjunction with the number of product features. The authors . . .
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