HIGHLIGHTS
- who: Sujeong Hong from the Sungkyunkwan University, Republic of Korea have published the research: How Residential Mobility Influences Material and Experiential Purchases, in the Journal: (JOURNAL)
- what: This research explores the relationship between residential mobility and preference of purchase type with psychological processes. This study examines the hypothesis that residential mobility leads to different preferences of purchase types. The authors propose that this effect occurs as residential mobility boosts their perceived autonomy. The research provides a rationale as to how residential mobility leads to a different preference of purchase type, which motivates marketers to better . . .
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