How to achieve sustainable buyer-seller relationship in social commerce? the effect of network closure on ties evolution

HIGHLIGHTS

• who: ufeffHaoufeff ufeffZhangufeff et al. from the Shanghai University, China have published the research: How to achieve sustainable buyer-seller relationship in social commerce? The effect of network closure on ties evolution, in the Journal: (JOURNAL)
• what: To address these gaps in the literature and practice, this research explores the evolution mechanism of social business communities in different stages of relationship interaction from the perspective of dynamic evolution. The research stream focuses on external influence (e_g, reciprocity, contagion, observational learning, etc.). As the authors explore the tie emergence vs. ties persistence in an online social . . .
  

   

  

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