How to improve representativeness and cost-effectiveness in samples recruited through meta: a comparison of advertisement tools

HIGHLIGHTS

  • who: Anja Neundorf and Aykut u00d6ztu00fcrk from the School of Social and Political Sciences, University of Glasgow, Glasgow, United Kingdom have published the paper: How to improve representativeness and cost-effectiveness in samples recruited through meta: A comparison of advertisement tools, in the Journal: PLOS ONE of January/18,/2023
  • what: The study explores Representativeness and cost-effectiveness in samples recruited through meta advertisements how various combinations of these two tools affect sample characteristics, response quality, and overall cost, by relying on Meta advertisement campaigns and original online surveys conducted in the United Kingdom (UK . . .

     

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