Howdoestheelectronicproductsretailertransformoperational modes considering consumer preferences for leasing?

HIGHLIGHTS

  • who: Gaidi Tian et al. from the School of Management, Tianjin University of Technology, Tianjin, China have published the paper: HowDoestheElectronicProductsRetailerTransformOperational Modes Considering Consumer Preferences for Leasing?, in the Journal: Mathematical Problems in Engineering of 20/09/2022
  • what: In this study, considering consumer preferences for leasing, electronics retailer`s three alternative operational modes were compared: pure selling, pure leasing, and hybrid selling-leasing. It is noteworthy to mention that this study has some limitations.
  • how: In view of the above-mentioned practical challenges faced by retailers of electronic products the following questions . . .

     

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