Humaniora page 51-60 https://jurnal.ugm.ac.id/jurnal-humaniora da’wah in household product advertisements: a reception study islamic values in nawaitu sahaja tv

HIGHLIGHTS

• who: Vol. et al. from the Brawijaya University, Indonesia have published the Article: HUMANIORA page 51-60 https://jurnal.ugm.ac.id/jurnal-humaniora Da'wah in Household Product Advertisements: A Reception Study Islamic Values in Nawaitu Sahaja TV, in the Journal: (JOURNAL)
• what: Based on the results of a close reading strategy and indepth interviews, it can be concluded that the Nawaitu Sahaja TV advertisements use the da'wah message of Islamic teachings - namely Syariah or getting closer to Allah SWT through worship and maintaining good relations between families - to create Islamic product branding . . .
  

   

  

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