HIGHLIGHTS
- who: Huda Khan and collaborators from the Business School, University of Aberdeen, Aberdeen, UK have published the Article: Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets, in the Journal: (JOURNAL)
- what: Purpose - Applying both the dynamic capability and configuration theoretical perspectives the paper showcases the role of network configuration and dynamics of hybrid offerings in both developed and emerging markets by high-tech firms. The findings from the study showed that dynamic capabilities such as sensing and customer engagement along . . .
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