Identifying effective components of a social marketing campaign to improve engagement with express sexual health services among gay, bisexual, and other men who have sex with men: case study

HIGHLIGHTS

• What: The authors demonstrated a straightforward approach for calculating the return on investment for advertising dollars when designing tailored campaigns in the context of limited resources.
• Who: Google display and colleagues from the Division of Infectious Diseases, The Miriam Hospital, United States Department of Epidemiology, School of Public Health, Brown University, United States have published the paper: Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study, in the Journal: (JOURNAL)
• Future: Future studies . . .
  

   

  

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