HIGHLIGHTS
- who: Bebas Pakai from the (UNIVERSITY) have published the Article: :: IJEBD :: ISSN : 2597-4785 (ONLINE) ISSN : 2597-4750 (PRINTED), in the Journal: (JOURNAL)
- what: Design/methodology/approach: Qualitative methods and purposive sampling data collection techniques were used in this study and research data information was obtained from 8 (eight) informants who were consumers of CV. Has been a Malcone distributor for more than 3 (three) years Personal Selling Implementation and AIDA Model; Attention, Interest, Desire, Action Kori Pramita, Leonard Adrie Manafe Page u2502489 ISSN: 2597-4750 (PRINTED) Routine purchase transactions every month Over 25 years . . .

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