HIGHLIGHTS
SUMMARY
The retail business today is a very promising business because the retail business itself is a marketing activity to meet the needs of individuals, families, and households. Does the quality of the brand, service, image, Sales Promotion Staff and sales discounts have a significant partial effect on purchasing decisions for Home Living products at USUPSO Galaxy Mall Surabaya. So based on this it can be said that the variables Brand (X1), Service (X2), Image (X3), Sales Promotion Staff (X4), and Sales Discounts (X5) simultaneously affect the Purchase Decision variable (Y). So it can be . . .
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