HIGHLIGHTS
- who: Saman Attiq from the RMIT University, Vietnam Zhejiang Gongshang University, China have published the Article: Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach, in the Journal: (JOURNAL)
- what: This study aims to achieve the following objectives: To examine the impact of self-incongruence (as stimulus) on dissatisfaction and brand hate. This model has been popularly used in environmental psychology in which certain aspects of environment function as stimulus (S) to have an influence over person's internal feelings (O) and eventually result in . . .
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