HIGHLIGHTS
- who: Joshua D. Gabucayan from the Escolar towardsrepresented by the students in Centro Escolar University Manila towards beauty productsThis descriptive correlational have published the Article: Impact of celebrity endorsement on purchase decision-making of students in Centro Escolar University-Manila towards beauty products, in the Journal: (JOURNAL)
- what: The online survey questionnaire consisted of four sections based on the research objective: socio-demographic profile of the respondents, types of celebrity endorsers, impact of celebrity endorsements on purchase decisionmaking based on their different quality attributes, and_(4) relationship of identified qualities of celebrity endorsers to respondents . . .
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