Impact of digital marketing on promoting the local pharmaceutical products in jordan

HIGHLIGHTS

• What: The research tool used to collect data is a structured questionnaire designed to achieve the study`s objectives. The overall value of the questionnaire is (0.917) indicating very high level of reliability of the research instrument, reflecting relatively very high internal consistency, since the reliability coefficient of 0.70 or higher is considered "acceptable" in the majority social science research situations (Rahahle et_al, 2023; Al-Shara`h et_al, 2021; Sarram et_al, 2024; Shamaileh et_al, 2023). For the research, questionnaire is developed based on previous studies to find theImpact of digital marketing elements in promoting the . . .
  

   

  

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