Impact of internet usage on consumer impulsive buying behavior of agriculture products: moderating role of personality traits and emotional intelligence

HIGHLIGHTS

  • who: Syed Arslan Haider from the COMSATS University Islamabad, Sunway University, Subang Jaya, Malaysia have published the article: Impact of internet usage on consumer impulsive buying behavior of agriculture products: Moderating role of personality traits and emotional intelligence, in the Journal: (JOURNAL)
  • what: Despite this, the majority of current research focuses mostly on general commerce such as apparel, books, digital products, etc., demonstrating a lack of interest in agricultural products (Truong and Truong, 2022; Zhang, 2022). When the preceding literature analysis is taken into account, it is feasible to conclude that the impulsive purchasing study . . .

     

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