HIGHLIGHTS
- who: Silvia Santana from the School of Economics and Management, Xiamen University of Technology, Xiamen, China have published the paper: Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention, in the Journal: (JOURNAL)
- what: The authors will look into the intrinsic and extrinsic impacts of gamification on purchase intention by using the S-O-R model and explore the moderating effect of regulatory focus as well. The model underneath, which is displayed in Figure 1, includes two independent variables, namely, intrinsic and extrinsic gaming elements, one mediator, which is perceived enjoyment, one dependent . . .
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