HIGHLIGHTS
- who: John Pradeep from the Department of Business Management, Wayamba University of Sri Lanka have published the paper: Impact of Intrinsic Factors and Subjective Norms that Influence Purchase Intention in Sri Lankan Online Retail Apparel Industry, in the Journal: (JOURNAL)
- what: The focus of this study is to identify and investigate the major factors that influence online purchasing intention among Sri Lankan online buyers. The study aims to achieve the following objectives derived from the research problem. Section 2 consisted of four questions on online retail apparel platforms to support the primary objective of the . . .
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