HIGHLIGHTS
- who: Han Liu from the Department of Art and Design, School of Art, Jiangxi University of Finance and Economics, Nanchang, China have published the research work: Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment, in the Journal: (JOURNAL)
- what: Third, based on identity theory (Tajfel, 1978), this study attempts to determine the role of internal knowledge dissemination in employee brand identification activities. This study attempts to check the mediating role of emotional attachment between solutions to deal with internal and external challenges through effective dissemination of . . .
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