HIGHLIGHTS
SUMMARY
AR and VR provide an added value to the visitor experience from several different aspects, e_g, interactivity or sense of presence. In terms of possibilities that these technologies can offer, while VR can fully immerse the user in a virtual environment allowing the user to travel to far locations, AR combines the virtual elements with reality, e_g, by showing digital artifacts to the original location where they were recovered and adding a new dimension to the visitor experience. Some experts also mentioned the possibility of reaching new target audiences, e_g, younger visitors, and the . . .
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